尊敬的受访者：
您好！为帮助您更好地了解英国国家储蓄与投资公司（NS&I）的金融产品与服务，我们特设计此问卷。本问卷仅用于调研分析，所有信息将严格保密，感谢您抽出宝贵时间参与！
Dear Respondent:
Hello! To help you better understand the financial products and services offered by the National Savings and Investments (NS&I) in the UK, we have specially designed this questionnaire. This questionnaire is solely for research and analysis purposes, and all information will be strictly confidential. Thank you for taking the time to participate!
针对问卷中所包含的英国NS&I公司，给出有关参考介绍：英国NS&I作为英国财政部下属执行机构，以100%财政部担保、政策支持力度大（含税收优惠、低准入门槛等）为核心特点，兼具高安全性与公益属性，服务超2400万客户。其产品体系多元，涵盖免税抽奖类溢价债券、定向支持类储蓄账户（儿童、低收入群体专属）、绿色金融产品等，兼顾安全保障与多样化储蓄需求，但灵活性相对较低。
Regarding the British NS&I company mentioned in the questionnaire, the following reference introduction is provided: As an executive agency under the British Ministry of Finance, British NS&I is characterized by 100% guarantee from the Ministry of Finance, significant policy support (including tax incentives, low entry barriers, etc.), and combines high security and public welfare attributes. It serves over 24 million customers. Its product range is diverse, including tax-free lottery-style premium bonds, targeted support savings accounts (exclusive for children and low-income groups), green financial products, etc. It balances security and diverse savings needs, but has relatively low flexibility.
1. 您此前是否听说过投资银行，储蓄机构等相关金融机构？Have you previously heard of investment banks, savings institutions and other related financial institutions?
A. 从未听说 Never heard of it B. 略有耳闻，但不了解具体信息Heard of it briefly but have no specific information C. 了解部分产品或服务Know about some of the products or services D. 曾使用过NS＆I类似的的金融产品Have used NS＆I's financial products before
2. 选择储蓄或投资产品时，您最优先考虑的因素是？When choosing between savings or investment products, which factor do you prioritize the most?
A. 资金安全性Safety of funds B. 收益水平Safety of funds C. 产品灵活性（存取便捷度）Product flexibility (ease of access) D. 政策优惠（如税收减免等）Policy benefits (such as tax deductions, etc.)
3. 若了解到类似NS&I的存款由英国财政部100%担保（无额度限制）这类由国家背书的产品，您的兴趣程度是？If you knew that deposits like those of NS&I are fully guaranteed by the British Treasury (with no limit on the amount), such products endorsed by the government, how interested would you be?
A. 非常感兴趣Very interested B. 比较感兴趣Relatively interested C. 一般Average D. 不感兴趣Not interested
4. 如果有机会，您是否愿意尝试“无固定利息、奖金免税且有机会中百万英镑大奖”的溢价债券类产品？If given the chance, would you be willing to try the premium bond products that offer "no fixed interest rate, no tax on bonuses and the possibility of winning a million-pound prize"?
A. 非常愿意Very willing B. 比较愿意Relatively willing C. 不确定Uncertain D. 不愿意 Unwilling
5. 您的储蓄目的更偏向于以下哪类？What is your primary purpose for saving?
A. 日常应急储备Daily emergency fund B. 子女教育资金Children's education funds C. 长期财富增值Long-term wealth growth D. 其他（请注明）Others (please specify)
6. 您在选择金融产品时，会关注哪些附加优势？（可多选）When choosing financial products, what additional advantages do you consider? (Multiple choices are allowed)
A. 税收减免优惠Tax reduction benefits B. 低准入门槛（如1英镑起存）Low entry threshold (e.g., minimum deposit of 1 pound) C. 绿色环保相关的资金投向Investment directions related to environmental protection D. 趣味化激励（如抽奖、中奖机制）Entertainment-based incentives (such as prize draws, winning mechanisms) E. 定向政策支持（如低收入群体专属、儿童专属）Targeted policy support (such as exclusive for low-income groups, exclusive for children) F. 其他（请注明）Others (please specify)
7. 您通常通过哪些渠道了解金融产品信息？（可多选）Which channels do you usually use to obtain information about financial products? (Multiple choices are allowed)
A. 金融机构官方网站Official websites of financial institutions B. 政府部门发布的政策文件Policy documents issued by government departments C. 行业报告或财经媒体Industry reports or financial media D. 亲友推荐Recommendations from friends and relatives E. 线上社交平台或论坛Online social platforms or forums F. 其他（请注明）Others (please specify)
8. 您认为以下哪些服务优化能提升您对金融产品的使用意愿？（可多选）Which of the following service improvements do you think can enhance your willingness to use financial products? (Multiple choices are allowed)
A. 更简洁的账户登录与操作流程Simpler account login and operation procedures B. 专属手机APP功能支持Exclusive mobile APP functionality support C. 更快的转账、取款到账速度Faster transfer and withdrawal processing times D. 更清晰的通知提醒（如交易确认、活动通知）Clearer notification alerts (such as transaction confirmations, event notifications) E. 更易接通的客服渠道Easier access to customer service channels F. 简化的业务办理材料与流程Simplified business application materials and processes
9. 您可能感兴趣的NS&I产品类型有哪些？（可多选）Which types of NS&I products might you be interested in? (Multiple choices are allowed)
A易存取储蓄账户：对应Easy Access Savings Accounts，满足用户灵活支取需求。Easy Access Savings Account: Corresponding to Easy Access Savings Accounts, it meets the flexible withdrawal needs of users. B定期固定利率债券：对应Fixed Rate Bonds，期限从 1 年到 5 年不等，利率固定。Fixed-rate bonds with fixed terms: Corresponding to Fixed Rate Bonds, the terms range from 1 year to 5 years, with fixed interest rates. C免税奖金型溢价债券：对应Premium Bonds，NS＆I 标志性产品，无利息但可参与每月免税抽奖。Tax-free bonus bond: Corresponding to Premium Bonds, a flagship product of NS＆I, it offers no interest but allows participation in monthly tax-free draw prizes. D儿童专属教育储蓄账户：对应Junior ISA，为 18 岁以下儿童提供免税储蓄渠道。Children's Special Education Savings Account: Corresponding to Junior ISA, it provides a tax-free savings channel for children under the age of 18. E低收入群体专属储蓄账户：对应Help to Save，面向低收入人群的政府补贴储蓄账户。Low-income group exclusive savings account: Corresponding to Help to Save, it is a government-subsidized savings account for low-income individuals. F绿色零售储蓄债券：对应Green Savings Bonds，资金投向环保项目，固定收益型产品。Green Retail Savings Bonds: Corresponding to Green Savings Bonds, the funds are invested in environmental protection projects, and they are fixed-income products. G其他（请注明）Other (please specify)
10. 结合您的储蓄或投资需求，对于NS&I这类由政府背书的金融机构，您还有哪些期望或建议？Based on your savings or investment needs, what other expectations or suggestions do you have for financial institutions like NS&I, which are backed by the government?